Founded in 2014, Masterfeed was born from the idea of some animal lovers to produce natural pet food with regional ingredients. We offer you a practical shopping platform for species-appropriate and balanced animal feed and we are working hard to expand our range with new natural feed items and chewing utensils.

For this we only use ingredients from the region, which we select according to the highest quality standards and process them naturally and gently in our own production. The continuous cooperation with veterinarians and nutritionists allows us to develop naturally healthy products and to continuously refine our natural recipes. Short distances in Germany and careful processing guarantee optimal freshness of our products. This is how we can ensure the high product quality you are looking for for your darling.

In addition to the daily food, we also offer a wide range of natural dog snacks for dogs to chew.
Here you have a variety of different articles and sizes, so that there is something for every breed of dog and for every sweet tooth. Beef, venison, sheep or any other animal of your choice depends entirely on your animal's preferences. Here you will also find rabbit ears with fur, which are regarded as a special delicacy by our four-legged friends, as these snacks come very close to the original diet.

We spoke to various veterinarians about the usefulness of chewing utensils and snacks in order to be able to produce the best products for you. We also asked ourselves whether our four-legged friends need chews at all and for what purpose they can be used.

Chewing is a very natural form of activity for four-legged friends. Relaxation and joy are triggered and the animal feels completely at ease when it can contribute something to its food by working out this piece of pleasure. Chewing prey on a natural piece of prey for a long period of time is the most primitive form of activity.

If we look back in development, we know that all domestic animals were wild animals in origin. Our dogs, even the small breeds, originally descended from the wolf. As a typical representative of a family and pack being, wolves also have a food culture similar to that found in humans. The food is first “obtained”, then “divided into portions” and then chewed with relish. This also serves as a family ritual (pack ritual) that the animals enjoy enjoying. It is similar with our four-legged friends, who now live civilized and peaceful with us humans. Here the pleasurable lying around and vigorous chewing serves the animal as a ritual of wellbeing and belonging.

You can find the right articles for your four-legged friend in our range. The size of your animal is decisive in the selection. While smaller breeds are content with tendons and small ears, larger breeds like to crack a bone and thus have to work longer on these enjoyable tasks. Dogs also like to chew skin and fur and are the healthiest things you can offer your darling for the digestive system.
Also crucial to your choice is the dog's taste. Our products all guarantee consistently high quality, but the tastes, including those of animals, are different. While some animals chew everything and only stop when there is nothing more to bite, other animals are quite picky and leave certain chews unheeded. Over time, however, you will know the taste of your four-legged friend and so you can buy more specifically what serves the dog's taste the most.

Depending on how often you give your darling a dog snack, the portion should be deducted from the normal food ration, otherwise the animal needs more exercise.

It is also very important that the dog is offered enough fresh water even after a small piece of chew. Long chewing causes an increased flow of saliva and the digestive enzymes in it need water in order to be able to rotate well in the digestive tract of the animal. This is how you ensure the best possible health of your darling.

The snacks are used for different reasons. On the one hand, the articles serve the animal as a natural dental care product. If you watch your darling chewing, you will notice how it pushes the pieces back and forth in its mouth. So not only the front teeth, but also the back molars are cleaned intensively. Unfortunately, some breeds are prone to tartar and, with age, there is a risk of loosening of the teeth that can no longer be remedied. This phenomenon can be prevented with long chewing activity. In addition to the teeth cleaning, the masticatory muscles and the jaw itself are strengthened, which is also beneficial to your health.

With dogs who love to run and search, this extra portion can also be sought by the dog during the walk and thus be a toy and chew at the same time. Once the animal has found the item, it will proudly carry "its prey" home, so that it can lie down satisfied and start chewing. To do this, take such an article with you for a walk and let your darling sniff it every now and then and even spit on this article by taking it briefly in his mouth. In this way the article takes on the dog's smell and he can easily find him in the area. At the end of the walk, hide the snack and let the animal look for it. Again, this is a very natural way of your favorite movement. Please make sure that you have a good knowledge of the terrain when playing the search game. What is to be avoided is that the animal tracks down game and runs after it. It could also find other things that the animal considers edible and then retrieves.

Another possible application is a chew for the animal to occupy. Your darling has something to do and will devote himself to this pastime with pleasure. These articles are also often given as a kind of reward when a learning goal has been achieved or undesirable behavior has been neglected. After a training session with your darling, offering the animal such an article and then chewing it in peace and letting it digest what has been learned also helps to bring learning successes to the animal's memory more quickly. The relaxing chewing activity helps after a school lesson and lets your darling enjoy life happily and relaxed.